YouTube’s New Campaign Thermometer Won’t Measure What You Might Think

by digitalnpo on October 22, 2012

Image representing YouTube as depicted in Crun...

On- and off-line awareness campaign communications people are familiar with the campaign thermometer: that image that shows fundraising progress.  The online version of this can show any value you want; clicks, dollars, signups, you name it.  The YouTube Nonprofit Program has rolled out a new campaign thermometer icon to  allow nonprofits to create a themometer overlay on the bottom of its videos.

NPQ has an article that clears up YouTube’s uneven progress with its special features for nonprofits as well as discusses the new thermometer overlay.  One example of uneven features would be the fact that you can’t track donations with the new thermometer overlay — yet.


Enhanced by Zemanta
Share and Enjoy:
  • Print
  • Digg
  • StumbleUpon
  • Facebook
  • Yahoo! Buzz
  • Twitter
  • Google Bookmarks

Leave a Comment

Previous post:

Next post: