On- and off-line awareness campaign communications people are familiar with the campaign thermometer: that image that shows fundraising progress. The online version of this can show any value you want; clicks, dollars, signups, you name it. The YouTube Nonprofit Program has rolled out a new campaign thermometer icon to allow nonprofits to create a themometer overlay on the bottom of its videos.
NPQ has an article that clears up YouTube’s uneven progress with its special features for nonprofits as well as discusses the new thermometer overlay. One example of uneven features would be the fact that you can’t track donations with the new thermometer overlay — yet.