Want to take a peek at some recent site redesigns from big names in nonprofit? Sure you do – and here it is. Okay, so it’s lacking in in-depth technical or design analysis. But it’s still an eye-opener about contemporary non-profit site designs, and we thank Heather Mansfield at Nonprofit Tech 2.0 for roping it together.
A quick look at the 11 brings a sense that the broad photo and donate button are must-sees and the crowded menu and dense text are verboten. Duly noted. It’s a good thing that the evolution of the online presence has gotten past the impulse to present every flavor of content to the user right away, as if folks who entered a building liked or wanted to read the directory in the lobby. They don’t. Instead, they wish their destination was right in front of them. And chances are pretty good that people who enter a NPO website through the front door are candidates for donation and for social media connection. Give them their button front and center! seems to be the watchword. We approve.